Last updated on December 27th, 2023
It seems like Play’n Go has really set its sights on conquering the lucrative online gambling market in Italy, after the software provider announced a new partnership deal with the leading Italian online casino operator, Lottomatica.
This deal only cements the presence of the iGaming giant of game development which is Play’n Go as the top choice for the majority of online casino players in Italy. More specifically, ever since Play’n Go entered the online gambling scene in Italy back in 2018, it quickly established itself as the go-to games provider not just for operators, but for individual players alike.
In fact, the presence and influence of Play’n Go in Italy are so strong, that the iGaming developer recently re-launched its website in Italian, all in order to provide a unique experience for all Italian players. This includes an overview of its amazing products, the latest news regarding the company, as well as the services that they offer.
Consequently, the new partnership between Play’n Go and Lottomatica will see the leading Italian gambling provider finally offer the entire spectrum of the Play’n Go games repertoire. In particular, not only this includes global titles and online slot blockbusters such as Book of Dead, Rise of Olympus, and Tome of Madness, but it will also feature the mega-popular Rocco Gallo.
For those unfamiliar, Rocco Gallo is a game created specifically for the Italian market. Specifically, the lore revolves around a young cockerel who sets on wild adventures in a small, beautiful Italian village.
Speaking on the merger between the two giants of their respective industries, Alessandro Rainaldi, the Product Development Senior Manager, Betting and Digital at Lottomatica claims that the company’s goal has always been to bring nothing but the best games on the market, hence the partnership with Play’n Go., especially their knowledge and expertise concerning the market in Italy.
Our focus is always on bringing the best games to our players, so it was an easy decision to add Play’n GO content to our offering. We know there are few suppliers with as much experience in regulated markets as Play’n GO, and we’ve been impressed by their strong understanding of casino content in Italy. These slots are some of the most entertaining on the market, and our players are going to love them.
Alessandro Rainaldi – Product Development Senior Manager, Betting and Digital at Lottomatica
Moreover, the same excitement and respect are also present at Play’n Go. More specifically, Magnus Thalin, the Global Head of Sales at Play’n Go, states that this cooperation is a result of two leading companies having the same goals and objectives in conquering the lucrative Italian market, which is why this partnership is one for the future.
We’re always looking to work with world-class operators in the most important regulated markets, and this partnership with Lottomatica absolutely fits the bill. We both share a firm belief in delivering great entertainment in a responsible and sustainable way, and we’ll work closely together on these priorities over the coming months and years.
Magnus Thalin – Global Head of Sales at Play’n Go
