Last updated on December 13th, 2024
LeoVegas Group, one of the top iGaming and sports betting operators and a globally renowned brand, has officially launched its much-anticipated sportsbook in Germany, a move that will undeniably further strengthen its presence in one of Europe’s biggest gaming markets.
By expanding its products and services in Germany, the LeoVegas Group gives German players even more means to enjoy its cutting-edge iGaming entertainment, considering that LeoVegas already offers online slot gaming across the country.
Moreover, this expansion underlines the GGL license granted to LeoVegas in 2023, which enabled the company to operate its advanced sports betting platform across all 16 German states, marking its conquering aspirations in one of the biggest iGaming markets in Europe.
In light of launching its sportsbook, LeoVegas intends to debut a new marketing campaign called “Thrill Seeker” that will span multiple entertainment channels including TV, affiliate channels, and websites, with the aim of raising brand awareness and attracting German sports bettors.
Gustaf Hagman, CEO of LeoVegas Group, commented on the news and shared his excitement about the upcoming expansion, highlighting the German market and emphasizing its importance in Europe as one of the “great sports powerhouses”.
Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop shop for the greatest iGaming experience. We are looking forward to launching LeoVegas in Germany under the new nationwide license. With our track record of regulated markets, we will ensure the greatest iGaming experience with a high level of consumer protection.
Ever since LeoVegas obtained its GGL license, the company has made major strides in the bid to conquer the German iGaming market, a move that first started with a nationwide rollout of online slot games.
Now, the launch of the LeoVegas sportsbook marks yet another pivotal step in its dedicated growth, something that undeniably positions the Stockholm-listed iGaming behemoth as a leading operator in the vast regulated iGaming market that is Germany.
