Genius Sports has solidified its position as a premier data provider for world football by securing a long-term extension of its exclusive partnership with Italy’s top-tier football league, Lega Serie A.
The new agreement grants Genius Sports the sole rights to collect, manage, and distribute official betting data from all Lega Serie A matches to its global network of licensed sportsbook partners.
This comprehensive deal, which runs through the end of the 2028-2029 season, is designed to enhance fan engagement while simultaneously protecting the integrity of the competition.
Under the terms of the partnership, Genius Sports will continue to leverage its advanced technology installed across all Serie A stadiums to capture real-time match data.
This information powers a wide array of in-play betting markets, providing sportsbooks with fast, accurate, and reliable feeds directly from the source.
The exclusivity of the deal is crucial for maintaining sporting integrity. By creating a single, official channel for betting data, Serie A and Genius Sports can effectively monitor global betting markets for any signs of suspicious activity or match-fixing, safeguarding the league against corruption.
This renewed collaboration builds upon an already successful relationship between the two organizations.
For Genius Sports, the agreement reinforces its portfolio of top-tier sporting partners, which includes the NFL and the English Premier League.
For Lega Serie A, it ensures that the commercialization of its data is handled by a trusted leader in the field, maximizing revenue and guaranteeing that fans and bettors receive the highest quality data experience.
The five-year extension underscores a shared commitment to harnessing technology to create a more immersive and secure environment for football betting worldwide, driven by the action in one of Europe’s most prestigious leagues.
