Last updated on December 19th, 2025
We sat down to discuss the career of Anastasia Palizova, a pivotal figure in client relations whose trajectory has transitioned from specialized event production to the dynamic world of iGaming. When this interview took place in September, Anastasia was working as a Client Success Manager at Endorphina, a role focused on accelerating partner growth across diverse global regions.
By October, she had already advanced to a new role within the company, joining the Account Management team, where she now works with larger strategic partners and implements the expertise developed during her time in Success Management. Her journey offers a compelling case study in transferring high-level communication, analytical, and project management skills into one of the fastest-growing sectors of digital entertainment.
Career Transition
Ms. Palizova’s background is deeply rooted in B2B event management, a role focused entirely on human interaction and project coordination. Her interest in human behaviour, stemming from her background in anthropology, made the transition to the fast-paced, people-centric iGaming industry a logical fit when the opportunity arose at Endorphina.
Q: What prompted your shift from event management to the iGaming industry, and what was the decisive factor in making that move?
Anastasia Palizova: Before joining iGaming, I worked in B2B event management, where my focus was always on people – communication, coordination, and understanding human behaviour. This connects to my background in anthropology, so the human-centric aspect of the job was essential to me.
When the opportunity to move into iGaming appeared, I was drawn to the industry’s fast pace, constant learning, and the chance to continue working closely with people. After joining Endorphina in May, I quickly immersed myself in the industry, got to know the team and our partners, and was pleasantly surprised by how quickly decisions are made sometimes within a single day.
What also impressed me deeply was the structured onboarding: comprehensive training on promo campaigns, finance, and technical processes, plus having a “buddy” and ongoing support from management. This made the transition smooth and inspiring.
Role Overview
Ms. Palizova’s daily routine as a Client Success Manager is a blend of data analysis, proactive client outreach, and campaign coordination. Her responsibilities are focused on continuously improving client performance metrics by detecting underperforming areas and collaboratively implementing promotional solutions.
Q: Could you walk us through a typical workday and outline your core responsibilities?
Anastasia Palizova: My day usually begins with analysing projects: checking performance metrics, identifying which games are trending, and seeing where improvements are needed. If something is underperforming, I immediately contact the partner to understand the reasons and offer solutions whether it’s technical assistance or new ideas for promoting games.
A significant part of my role involves communication and coordination. Together with partners, we create promo campaigns, special categories, tournaments, newsletters, banners, and other activities aimed at improving performance. The work is dynamic and requires multitasking and that’s exactly what makes it so engaging and motivating.
Role Distinction
The role of a Client Success Manager is often misunderstood. Ms. Palizova clearly defines her function as a strategic grower for existing projects that have not yet reached their full potential, differentiating her from the traditional ‘launch’ function of Sales and the sustained ‘maintain’ function of Account Management.
Q: How do you define the Client Success Manager role, and what are the critical differences between it and the traditional Account or Sales functions?
Anastasia Palizova: The Success Manager role is often seen as the bridge between Sales and Account Management, but it has its own unique focus. We work with projects where our games are already live but haven’t reached their full potential whether they’re brand-new integrations or projects needing support to understand what works and what doesn’t.
Our task is to grow the project, test different strategies, monitor results, and push for long-term success rather than short-term spikes. Once a project reaches a stable level, it moves to an Account Manager for ongoing support.
We also deal with projects where contact may have been lost, so re-establishing communication and building trust is crucial. The team actively shares knowledge, best practices, ideas, and case studies so everyone can apply successful approaches.
In simple terms: Sales launch projects, Account Managers maintain them, and Success Managers grow them.
Partner Engagement
Ms. Palizova uses a multi-channel approach to boost client performance, prioritizing game visibility and player engagement. Her tactics range from lobby positioning and pre-releases to implementing targeted promotional mechanics like Free Spins and tournaments.
Q: What key marketing tools or tactical approaches do you employ when collaborating with your partners?
Anastasia Palizova: Our key focus is on promo campaigns and strong game positioning. Visibility in the lobby top categories, trending sections is essential. We track new releases and encourage partners to add games as early as possible; pre-releases often bring excellent results, especially in unregulated markets.
We also use Free Spins, banners, newsletters, app notifications – everything that helps capture player attention. Tournaments play a big role as well; combined with Free Spins, they significantly increase engagement.
We collaborate with platforms like Gamblers Connect for additional exposure through screenshots and promo placements.
Project Forecasting
Forecasting is acknowledged as a highly complex and individualized process due to the variable nature of traffic and engagement. Ms. Palizova emphasizes that the role requires continuous adaptation and experimentation, using internal prioritization and negotiating special conditions to stimulate growth where a project is lacking.
Q: To what extent can you accurately predict a project’s growth potential and the measurable impact of your strategic actions?
Anastasia Palizova: Forecasting is highly individual. Sometimes a small step like adding two games to the lobby can double or triple results. Other projects require several promos per month, tournaments, newsletters, and constant engagement.
We track performance daily and use internal prioritization tables to identify which projects need the most attention. Growth always depends on traffic and engagement, so we constantly adapt: launching new promos, monitoring metrics, involving the platform, or negotiating discounts.
There’s no perfect formula. It’s a continuous process of communication and experimentation. Our goal is to identify what a project lacks and do everything possible to encourage growth.
Geographical Nuances
Based on her experience, Ms. Palizova observes that promotional strategies must be regionally adapted, noting correlations where some regions, like CIS projects, may achieve more organic Total Bet growth compared to others, such as LATAM, which may require more intense promotional boosts.
Q: Can you share any observed GEO-based performance correlations? For instance, how do promotional strategies compare between a region like LATAM and the CIS market?
Anastasia Palizova: From my experience, CIS-focused projects often grow more organically, they don’t require as many promotions or bonuses to engage players.
LATAM projects, on the other hand, sometimes demand more active involvement: more bonuses, more promos, stronger engagement mechanics.
Project size also matters. Smaller projects need continuous support and regular promos, but their growth is naturally limited by traffic. Results come step by step.
Growth Indicators
Identifying projects with high potential is crucial for a Success Manager’s strategy. Ms. Palizova relies on non-negotiable factors, including technical professionalism, open collaboration, and market reputation, which signal a partner’s foundational quality and willingness to engage in continuous growth.
Q: In your experience, what are the top three defining characteristics of a project that demonstrates high growth potential?
Anastasia Palizova: First – a strong, user-friendly interface and technical stability: clean design, intuitive navigation, fast loading, no bugs.
Second – openness to communication and collaboration. Teams willing to experiment, launch promos, try pre-releases, and test new ideas tend to grow faster.
Third, a solid reputation: honest operations, transparent bonus rules, timely payouts, and positive feedback. Reputation affects trust, which directly influences promo effectiveness.
Career Advice
Ms. Palizova highly recommends a career in iGaming, citing the inspirational drive and fast-paced environment found at Endorphina. Her advice centers on embracing the opportunity to learn, create solutions, and work with an international team to see the direct impact of one’s efforts.
Q: What essential advice would you offer to individuals considering starting a career within the iGaming sector?
Anastasia Palizova: I would absolutely encourage anyone interested to try it. My first month in iGaming felt almost euphoric, so much new, exciting, and unexpected.
Every day brings opportunities to learn how products are built, watch projects grow, solve real challenges, and implement ideas.
I admire how the team ensures product quality, builds transparent processes, and genuinely cares about users. Working here means joining an international, energetic, and talented environment where you can develop, experiment, and see real results.
If you enjoy learning new things, working with people, and seeing the visible impact of your work iGaming is an incredibly rewarding field.
Navigating Regulations
The iGaming industry is subject to constantly evolving global and regional regulatory frameworks. Ms. Palizova’s role requires strategic thinking to ensure that efforts to maintain and grow client projects remain fully compliant across all operating jurisdictions.
Q: In your role as Client Success Manager, how do you navigate the challenge of maintaining and growing projects while operating amidst the iGaming industry’s constantly evolving global and regional regulatory landscape?
Anastasia Palizova: Adhering to regulations and regional regulatory framework as a crucial part of our job. In the client success management team we constantly monitor the regulatory landscape and learn about evolving trends. This is mostly possible due to our compliance and regulation team, which provides us with new information in a timely manner and keeps us updated to ensure we know our options and limitations within a particular region.
Client Acquisition & Retention
Client Success is vital for both attracting new partners (through reputation and results) and securing long-term loyalty from existing ones. Ms. Palizova must oversee methodologies that balance the need for portfolio expansion with the need for high satisfaction and sustained engagement.
Q: What proven strategies or methodologies has your team implemented to successfully attract new clients to Endorphina’s portfolio while simultaneously ensuring the highest level of satisfaction and sustained engagement from existing partners?
Anastasia Palizova: I would say that our strongest suit is establishing and nurturing long-term relationships with our clients. It starts with the first conversation and lasts for a long time, beginning from the moment we identify our clients’ needs and propose options for growth, until we pass them to an account team (more often than not we still stay in touch to maintain friendly relationships).
Future Trajectory
Ms. Palizova is positioned at the forefront of client relations. This final question explores her long-term vision, both for her personal career path within Endorphina and for the strategic future of Client Success as a function within the iGaming ecosystem.
Q: Looking ahead, what are your personal and professional plans for growth within Endorphina, and what long-term trends do you believe will define the future strategy of Client Success in the iGaming sector?
Anastasia Palizova: As for the long-term trends in client success management, I believe the main factors will include customer orientation, an ability to adapt to the ever-changing landscape of iGaming, resilience and passion for growth. In my opinion, these are the necessary qualities to succeed in the industry.
As for my personal journey, in October I moved to the key account management team, and now implement all the skills I learned in the success team, along with new and exciting possibilities provided by the work with bigger clients. I am truly grateful for this opportunity and for how quickly and efficiently things develop within Endorphina.
Cross-Selling New Verticals
With Endorphina recently expanding its portfolio to include the new ‘Klikz’ brand for crash and instant games, the scope of Client Success has broadened. This question addresses the strategic challenge of introducing existing partners—who primarily signed up for traditional slots—to entirely new game mechanics.
Q: Endorphina recently launched ‘Klikz’ to enter the crash game vertical. How does your team approach the conversation of cross-selling these new game types to partners who have historically focused strictly on traditional slots?
Anastasia Palizova: In my experience, partners are excited and ready to include new types of games and broaden the scope of products they can offer to their clients. Open-mindedness and readiness to embrace changes are inherent to the iGaming industry. This is one of the reasons that makes our work so exciting.
Data-Driven Health Checks
While ‘Total Bet’ is a primary metric, it is often a lagging indicator. This question seeks to uncover the leading indicators or specific data points Ms. Palizova utilizes to diagnose the health of a client relationship before revenue figures are impacted.
Q: Beyond standard revenue metrics, what specific “health check” data points or KPIs do you monitor to proactively identify if a partner relationship is stagnating or requires immediate intervention?
Anastasia Palizova: We attempt to go in-depth whenever analysing the “health” state of our projects. In case a particular project is stagnating, we first get in touch with the client and inquire about any obstacles they might have on their side. We need to eliminate the possibility of any technical issues, make sure the selection of our games in the lobby suits the particular GEOs, and check the customer engagement and retention indicators.
After all these factors are taken into account, we can proceed with analysing the current promo offer and proceed with extending it. In Endorphina we do believe we can always to more for our clients and players and we are eager to serve their needs.
Handling Market Saturation
The iGaming market is increasingly saturated with new studios. This question explores retention strategies in a landscape where operators are constantly bombarded with offers from competitors, requiring Client Success to constantly reinforce value.
Q: In a market saturated with new providers, how do you ensure Endorphina remains a “top-of-mind” priority for your operators when they have limited lobby space and marketing budgets?
Anastasia Palizova: The main thing is to foster great relationships with the clients and truly understand their needs. Instead of bombarding them with generic offers, we analyse the projects in our portfolio and propose tailor-made solutions, which will be beneficial for all parties.
The Impact of Automation
As Client Success tools become more sophisticated with AI and automation, the human element risks being diluted. This question asks Ms. Palizova to define the boundary between efficient automation and the necessary personal touch in B2B relationship management.
Q: With the rise of AI tools in account management, where do you draw the line between automated efficiency and the need for direct, human-to-human problem solving with your VIP partners?
Anastasia Palizova: At the end of the day, we need to remember that all new tools are great and handy, but they were developed to facilitate certain processes and not to replace them. Communication and negotiation are the cornerstones of our work, and I believe they cannot be eliminated with AI or any other future technology. Even more so, nowadays people get even more appreciation for human contact, and we, people in client-oriented roles, need to keep this in mind.
