Last updated on December 26th, 2023
Betsson, the renowned online gambling operator, is set to make waves once again as it expands its presence into Central and Eastern Europe. In a strategic move that’s bound to capture the attention of both gambling enthusiasts and industry insiders, Betsson has secured a license to launch an online casino in Serbia. This latest endeavour will see Betsson, the Stockholm-listed company introducing its highly acclaimed Rizk online casino brand to the market in Serbia, further solidifying its commitment to geographic expansion and growth.
Betsson’s decision to venture into Serbia is not a random choice. It’s a calculated move that underscores the company’s strategic focus on the Central and Eastern Europe and Central Asia (CEECA) region. This geographical segment has played a pivotal role in Betsson’s recent successes, accounting for a staggering 43% of the company’s overall Q2 2023 revenue. The impressive growth witnessed in CEECA is evidenced by a remarkable 68% revenue increase, amounting to €102.6 million.
Pontus Lindwall, CEO of Betsson AB, expressed his pride in welcoming Serbia as a newly regulated market for the company. He emphasized their vision to offer customers the best possible experience, and with Rizk, they are well-prepared to deliver a world-class online casino offering in Serbia.
I am proud to welcome Serbia as yet another locally regulated market for Betsson. Our vision is to offer the best customer experience possible and through the brand Rizk we are now ready to deliver a best-in-class online casino offering in Serbia.
Pontus Lindwall – CEO of Betsson AB
Serbia has a history of permitting gambling since 2006, with online gambling becoming legally regulated in 2011. The complete regulatory regime, however, was only introduced in 2013. The Serbian Games of Chance Administration oversees the market, imposing a 10% Gross Gaming Revenue (GGR) tax on online casino games and slots.
Remarkably, obtaining an online casino license in Serbia is relatively accessible, costing a mere €2,500 per month, as reported by Slotegrator.
In conclusion, Betsson’s strategic move to launch an online casino in Serbia signifies a significant milestone in their ongoing expansion efforts. This decision aligns perfectly with their focus on the thriving CEECA market, where they have witnessed substantial growth. As they venture into Serbia, Betsson is poised to provide a top-tier online casino experience, aligning with their commitment to excellence.
As we dive deeper into Betsson’s expansion, it’s worth noting that Betsson AB (publ) (BETS-B.ST) is currently trading at SEK128.52 with a 3.05% increase.
