bet365 has integrated Play’n GO titles into its Italian iGaming platform, a move that completes the supplier’s distribution network across every regulated operator in the country.
Following the integration, Play’n GO content is now available to players via all 46 active online casino license holders in Italy. The launch introduces a specific selection of titles to bet365’s Italian customer base for the first time, including Book of Dead, Legacy of Dead, and Rise of Olympus 100.
Magnus Olsson, Chief Commercial Officer at Play’n GO, noted that the agreement with bet365 builds upon existing partnerships between the two companies in other regulated jurisdictions.
“The Italian online casino market continues to be one of the most important in the world and I couldn’t be more excited to bring our unparalleled portfolio of games to bet365 players there for the first time,” Olsson stated regarding the launch. “bet365 is one of the biggest names in European gaming and I have no doubt that by building on our partnership in other regulated markets we’ll make our Italian cooperation a success.”
A spokesperson for bet365 confirmed the addition of the new content, citing the supplier’s history in the region.
“Play’n GO has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering,” the bet365 spokesperson said. “Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”
This commercial expansion in Italy runs parallel to Play’n GO’s wider branding activities, including a sponsorship deal with the MoneyGram Haas Formula 1 team and the recent establishment of its Play’n GO Music division.
