AGS Interactive (AGSi) has significantly strengthened its European presence by launching more than 20 of its online slot titles on bet365’s UK platform.
This rollout is a key component of AGS’s broader international expansion strategy and extends a long-standing collaboration between the supplier and operator that already spans multiple regions, including the United States, Canada, and Latin America.
The curated selection now available to UK players features some of AGS’s most recognized releases, including Rakin’ Bacon!, Capital Gains, 3X Ultra Diamond, and Shamrock Fortunes.
AGS noted that the specific games chosen for this market entry were selected based on performance data from other regulated jurisdictions where these titles have demonstrated consistent player engagement. This data-driven approach ensures that the content is well-suited to the competitive UK landscape.
The partnership aligns with AGS’s strategy to broaden distribution across key regulated jurisdictions while reinforcing relationships with established global operators.
By increasing visibility in the UK, AGSi is positioning itself to capture a share of one of Europe’s most mature gaming markets. This move follows a period of continued growth for the company, which recently announced an omnichannel collaboration with Caesars Entertainment in North America.
Both parties expressed enthusiasm for the launch. AGS highlighted the growing global appeal of its diverse portfolio, while bet365 emphasized its commitment to providing a “Never Ordinary” gaming experience through custom-branded titles and popular casino content.
Zoe Ebling, VP of Interactive at AGS:
“We’ve worked closely with bet365 for years and extending our partnership to the UK is an important milestone for AGS. It not only reflects the strength of our relationship, but the growing global appeal and potential of our increasingly diverse portfolio of high-performing online slot content.”
Spokesperson for bet365:
“We’re delighted to welcome a selection of AGS’s most beloved slot titles to our UK market. This expanded partnership, featuring popular casino slots and custom-branded titles, emphasises our commitment to providing a Never Ordinary online gaming experience.”
